Lego is together with a number of characters with disabilities in its reimagined group of Lego Mates. (Lego)
Lego is providing up a number of recent characters with disabilities as a part of a broader push for extra range inside its toy lineup.
The characters embrace these with Down syndrome, limb variations, nervousness, vitiligo and a canine with a wheelchair. They’re a part of Lego Mates — a set of extra detailed and sensible trying Lego characters — which has been reimagined to characteristic extra range, with a number of pores and skin tones, cultures, bodily and non-visible disabilities and neurodiversity.
“On the Lego Group, we perceive that youngsters need the characters they encounter to be extra like the varied personalities they meet in real-life,” stated Tracie Chiarella, head of product for Lego Mates on the Lego Group. “We’re constantly evolving our merchandise in order that they’re reflective of society immediately and that’s why we’re proud to launch this brand-new era of Lego Mates.”
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The brand new characters have been developed in response to analysis, testing with children and letters despatched to the corporate, officers stated.
Lego cited outcomes from a examine it performed final 12 months which surveyed greater than 32,000 mother and father and 24,000 children ages 5 to 12 in 35 international locations that discovered an “overwhelming want for extra illustration in play and extra dialogue on range.”
Specifically, the corporate famous that almost three-quarters of kids surveyed stated that there have been not sufficient toys that regarded like them.
The brand new characters are a part of Lego Mates units which can be obtainable now and they’re included in a Lego Mates TV collection on the Lego YouTube channel.
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