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Model Focus – SunRace – Merlin Cycles Weblog


Who’re SunRace?

SunRace merchandise are specified by lots of the world’s main bicycle producers and are additionally offered extensively within the aftermarket. Alongside {the catalogue} vary, additionally they use their R&D experience in co-operation with bike producers, to create customised merchandise. SunRace has developed into being a significant participant within the bike business.

Since ’72

SunRace originated in Taiwan in 1972, initially they offered entry-level merchandise notably to North and South America. The increase in gross sales of mountain bikes resulted in speedy enlargement for the corporate. On the finish of the 1990’s it had turn into clear to the model that additional progress may solely come from greater stage elements and so commenced the method of taking the product vary extra up-market.

SunRace gave the bicycle business an alternative choice. They developed premium drivetrain elements for each type of bicycle. The model additionally care in regards to the setting while manufacturing their merchandise. The model additionally differentiate themselves by caring about clients, and attempt to distinguish themselves available in the market by being their greatest manufacturing accomplice and providing constantly excellent service.

In addition to caring for the setting, the model additionally needs to make a contribution to society by actively selling biking as an environmental pleasant means of commuting and as a leisure exercise. They plan assist facilitate this aim is by creating and promoting bicycle elements that supply nice worth for cash and are appropriate for any type of experience.

Sturmey Archer

The manufacturers’ ever bettering high quality and broadening market horizons accelerated after inside hub gear provider Sturmey-Archer was bought in 2000. Sturmey-Archer was first established in England in 1902 after they invented the 3-speed inside gear hub. The acquisition of Sturmey-Archer meant that SunRace had a robust foothold in Europe with their gross sales and distribution set-up already established within the Netherlands. Supplying the European market demanded even greater stage specs leading to massive investments in engineering and Analysis and Improvement.

For greater than 100 years, Sturmey-Archer has been a pioneer within the design of inside gear hubs, hub brakes and dynamo lighting, however in earlier years additionally they produced gearboxes and engines for bikes. This can be a historical past of progressive analysis and growth which has made biking simpler and safer. After the takeover by SunRace and the transferring of manufacturing to Taiwan in 2000 entry to higher know-how improved, leading to many design and high quality enhancements. Prime quality, design, analysis and growth are actually the cornerstones of the corporate.

High quality

These days SunRace is specified by the world’s main bicycle producers and worldwide and is obtainable in its place choice to the longer established manufacturers. In the present day SunRace has turn into the selection for bike riders who’re on the lookout for glorious worth for cash mixed with prime quality.

See the total vary of SunRace components right here

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