London Marathon goes inexperienced with bushes as a substitute of race tees

On March 28, the 2023 London Marathon launched the choice to have a tree planted by the group Bushes Not Tees, slightly than receiving an official race T-shirt, to exhibit the marathon’s ongoing dedication to decreasing its environmental footprint.

TCS London Marathon is delighted to be working with @treesnottees to supply contributors the choice to decide out of receiving an official finisher’s T-shirt and have a tree planted as a substitute.

Comply with the hyperlink beneath to search out out extra 🌳 👇
#LondonMarathon #WeRunTogether

— TCS London Marathon (@LondonMarathon) March 28, 2023

The London Marathon is not going to be the one race adopting this incentive–different London Marathon Occasions (LME), The Massive Half and the Vitality London 10,000 may also give contributors the identical possibility throughout registration.

Members who select this sustainable possibility may also obtain a customized digital certificates, together with a photograph of their tree, plus a geolocation, to allow them to go to their tree each time they like.

Because the group factors out, T-shirts have a appreciable environmental value. Making one kilogram of cotton takes almost 20,000 litres of water (which is round 19 years’ price of water for a single human being), plus over two kilograms of eCO2. If the shirt isn’t worn, all these sources had been spent for nothing.

“The environmental advantage of saving water and planting a tree is big,” says the group. “At Bushes Not Tees, we work with all kinds of occasions from marathons to conferences, all to lighten the affect of their ecological footprint.”

Bushes Not Tees has a aim of planting 50 million bushes throughout the U.Okay. by 2030. 

“We’re totally dedicated to decreasing our environmental affect and we’re working to introduce extra initiatives yearly to realize this,” mentioned Hugh Brasher, London Marathon race director. “We all know that finishers’ T-shirts are an essential a part of many individuals’s occasion expertise, however we additionally know that a lot of our contributors share our ardour for environmental sustainability.”

You may learn extra concerning the race’s inexperienced incentive, right here.