When a state-managed Medicaid program shopper approached DentaQuest in search of methods to extend utilization of dental care companies amongst members and enhance their general well being expertise, we knew we would have liked to take a contemporary method and interact with members in the identical method they join in at present’s digital-first world.
Beforehand carried out conventional outreach strategies akin to postcards and robocalls weren’t assembly expectations, and the shopper continued to expertise a rise in customer support calls from annoyed members looking for a dentist or schedule an appointment.
To satisfy members the place they’re, DentaQuest carried out a HIPAA-compliant, third-party platform to ship SMS notifications. The notifications linked to a personalised, safe net feed that enables for the inclusion of vital member data akin to dentist contact data and profit updates, hyperlinks to discover a dentist instruments and click-to-call straightforward scheduling.
Previous to implementing the answer, a client-administered survey revealed that two in three of its members said that receiving textual content messages would enhance their probability to learn details about their advantages and oral well being. And figuring out what we learn about cell phone use – 85% of nationwide Medicaid adults have a cell phone and the typical American appears to be like at their telephone 52 occasions a day – SMS know-how was the right resolution.
By utilizing safe SMS know-how to ship vital dental care messages, DentaQuest was in a position to enhance utilization and enhance member satisfaction for the shopper:
· 13% enhance in utilization
· Greater than 50K non-utilizers submitted a declare after outreach by way of SMS
· Households with new claims rose by 10.5%
Learn the full case research and contact us to study extra about how a partnership with DentaQuest can drive your aggressive benefit with dental and imaginative and prescient options that optimize the member expertise.
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