I took my household to a San Francisco 49ers recreation lately. My sons are large NFL followers – they join with the groups in several methods than I did as a child. They like interacting with the 49ers fan app on their cell phones. I appreciated the cell app as a result of my tickets and parking had been accessible there – tremendous straightforward. Expertise has made an unimaginable contribution to the fan expertise at venues like Levi’s Stadium, the place Cisco is a know-how accomplice.
The know-how concerned in an occasion at Levi’s Stadium gives essentially the most superior fan expertise, and the identical could be mentioned for our B2B clients.
Cisco enhances the client expertise for our B2B clients as a lot as we do for our B2C clients. These conditions might not contain stadiums and cheering crowds, however the expertise is simply as vital.
Expertise has come a great distance and can go a lot additional
It wasn’t way back {that a} soccer recreation expertise occurred “on the recreation.” Essentially the most you might say about extending that have was the tailgate events within the car parking zone.
In line with Chuck Robbins, Cisco CEO – “When Cisco began its journey in sports activities and leisure years in the past, we knew the appropriate know-how would reshape the fan expertise, and with this partnership, we’re persevering with our progress towards making a extra dynamic future.”
Over 80% of followers need a extra immersive and content-rich expertise when attending a reside occasion. Dwell video, real-time statistics, alternate digital camera angles, and replays on demand maintain followers engaged all over the place. They wish to stay on prime of all of the motion when strolling the concourse, standing in a concessions line, having fun with a premium suite or membership, or from the consolation of their very own seat.
B2B now expects a B2C expertise
It was vital to me that my boys and all the opposite youngsters and followers in Levi’s Stadium that day noticed a greater present and had a greater expertise due to Cisco’s know-how. I sat with satisfaction, considering, “We allow this!”
There’s been a shift in B2B, the place clients now count on a B2C expertise. They don’t wish to really feel a distinction between the experiences they’ve on their private units and the apps they use for work. They need know-how to be magically all over the place, however unobtrusive. It simply must work with out enthusiastic about it.
This pertains to totally different industries – after we discuss to healthcare shoppers, they don’t wish to discuss how the know-how works. They simply wish to know the way it helps the clinician and affected person expertise.
The know-how needs to be so good that you just’re unaware it’s there. Medical doctors, nurses, and directors don’t care what know-how the hospital makes use of. They simply wish to know that when a affected person arrives, that individual’s cell system simply connects to the WiFi to allow them to get updates about their standing and that medical employees can replace statuses simply.
An incredible expertise shouldn’t be concerning the know-how, however the people who find themselves served. My household had a unbelievable expertise on the 49ers recreation, they usually didn’t take into consideration the know-how behind it in any respect — as a result of it really works the way in which it’s presupposed to. B2B desires the identical expertise, and Cisco will help make it occur.
If you wish to know the way Cisco will help your B2B enterprise present B2C experiences in your clients – even when they’re additionally B2B – tell us.
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