Thursday, January 19, 2023
HomeDisabilityEstée Lauder's Voice-Enabled Make-up Assistant (VMA) App Offers Make-up Suggestions To Folks...

Estée Lauder’s Voice-Enabled Make-up Assistant (VMA) App Offers Make-up Suggestions To Folks With Visible Impairment


A woman is holding a lipstick in her right hand and a phone in her left. The phone has the VMA app open with the text

Making use of make-up will be difficult for folk with visible impairment and lots of instances, they should reply on others to verify their make-up is true. To assist make this course of straightforward with out relying on others, Estée Lauder Corporations just lately launched a voice enabled app that may present steerage and path when an individual applies make-up.

Referred to as the Voice-enabled Make-up Assistant (VMA), the app makes use of augmented actuality and synthetic intelligence to research the person’s make-up and supplies them suggestions on protection, uniformity, and bounds of software with their lipstick, eyeshadow or basis and in addition tells them particular areas that may very well be touched up.

six screenshots from the VMA app showing how it provides feedback and direction on applied makeup.

This free app was examined with individuals from varied ethnicities earlier than it was launched on the iOS App Retailer within the UK and can be made out there in North America and different areas someday later in 2023. The Android model can also be anticipated to be launched in 2023.

VMA is designed to work with any model, not simply Estée Lauder with future variations of this app anticipated to have tutorials, particular seems to select from, and in-app purchases.

Extra cosmetics firms are making their services and products inclusive for individuals with disabilities. L’Oréal just lately introduced a lipstick applicator for individuals with restricted arm mobility.

Hit the supply hyperlinks to be taught extra about VMA.

Supply: Vogue Enterprise, The Estée Lauder Corporations

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