We’re the one firm in sports activities vitamin historical past to have the best-selling protein energy, weight-reduction plan tablet and creatine formulation all on the similar time.’ -Scott Welch, Affiliate Director
Actually Legendary. Anybody who has been a part of or adopted the bodybuilding and health trade for any size of time is kind of acquainted with MuscleTech, and longtime readers of MD know they’ve supported our publication for many years. The corporate launched in 1995 and grew to a employees of over 300 with manufacturing services in over 7 international locations all over the world in only a few years because of modern, efficient merchandise like Nitro-Tech, Cell-Tech, Hydroxycut, and Meso-Tech. Launched in 1999, Nitro-Tech was really the primary complement to harness the ability of nitric oxide though it was marketed as whey protein. The corporate’s merchandise ultimately led to heights of success they may by no means have imagined on the outset. “We’re the one firm in sports activities vitamin historical past to have the best-selling protein energy, weight-reduction plan tablet and creatine formulation all on the similar time,” reveals MuscleTech Affiliate Director Scott Welch. They’ve additionally been awarded Walmart’s prestigious Vendor of the 12 months, beating out mega meals and beverage firms like Coca-Cola, Heinz, Kraft, and Procter & Gamble, the identical 12 months they held the title of GNC Vendor of the 12 months.
All-star Athletes. Most bodybuilders know that MuscleTech sponsored extra high athletes than every other firm – at one level there have been 150 of their roster! A number of the notables included Jay Cutler, Dexter Jackson and Phil Heath, who have been all MuscleTech athletes throughout their respective Mr. Olympia reigns, in addition to Department Warren, Greg Kovacs, Chris Cormier, Gustavo Badell and Darrem Charles. “On the 2010 Mr. Olympia, we had 4 out of the highest 5 below contract and the highest three in back-to-back years,” says Advertising and marketing Communications Supervisor Eric Hesse. “I do know for a truth we had extra all-time whole contest wins for our athletes than every other firm, except for Weider, by a large margin.”
‘Blessing was an ideal match for us. Along with his super physique and his humorousness, he appeals to each the hardcore crowd and common folks. He’s distinctive and needs to make bodybuilding enjoyable and entertaining to take the game to the subsequent degree.’ -Eric Hesse, Advertising and marketing Communications Supervisor
Superstars of the NFL, MLB and UFC have additionally been a part of the MuscleTech household, resembling Rob Gronkowski, Albert Pujols, Brock Lesnar and Jon “Bones” Jones. Extra not too long ago, MuscleTech labored with actor Henry Cavill, who has proven his muscular physique off as each Superman on the large display and The Witcher on the favored Netflix sequence. And naturally, MD readers are very acquainted with The Boogieman, Blessing Awodibu, who got here onboard within the fall of 2022. “Blessing was an ideal match for us,” says Hesse. “Along with his super physique and his humorousness, he appeals to each the hardcore crowd and common folks. He’s distinctive and needs to make bodybuilding enjoyable and entertaining to take the game to the subsequent degree.” The MuscleTech roster is filled with different standout athletes together with Jessie Godderz, star of “Large Brother” and MTV’s “Whacked Out,” who’s at the moment the Nationwide Heavyweight Champion of Ohio Valley Professional Wrestling. Jessie is a former professional pure bodybuilder who like Blessing has critical crossover attraction.
A Dedication to Science. The slogan for MuscleTech has all the time been “dietary supplements that work,” and the corporate has made good on this with a consortium or analysis partnerships and in-house analysis services engaged on new components, scientific trials and flavoring. “We’re obsessive about our dedication to analysis,” says Raza Bashir, VP of Scientific Affairs and Product Innovation. “Now we have funded over 100 research and now have over 100 patents worldwide. No complement firm on the planet has accomplished extra analysis on each protein synthesis and creatine than MuscleTech has or supplied extra developments. We’re in regards to the science and about making nice merchandise.”
Dedicated to Our Trade. Whereas MuscleTech’s wild success has allowed them to sponsor the 2013 profitable Indy 500 race automobile, they’ve all the time remained true to their bodybuilding roots. Together with the staggering steady of athletes, MuscleTech was the title sponsor of the Mr. Olympia for a number of years and is a platinum sponsor for the upcoming Arnold Basic. They’ve sponsored actually 1000’s of NPC native, regional and nationwide contests. And for these of you who bear in mind when MD was over 400 pages each month, additionally, you will recall MuscleTech was our greatest advertiser for a few years. “We’re again in MD as a result of though we have now loved super success within the mainstream, we actually wished to get again to our bodybuilding roots and introduce new merchandise to the women and men who admire high quality merchandise that assist them obtain their objectives,” Welch tells us.
Trying to the Future. “We’re right here to be each builders and protectors of muscle,” says Bashir. “If there’s something that may improve efficiency, we need to convey that to market.” You’ll be able to nonetheless discover the core merchandise that made MuscleTech well-known, in addition to newer ones that proudly stick with it the custom of innovation within the trade. These embody the pre-workout system EuphoriQ and the fat-burner Burn iQ, “the good approach to get shredded.” Each embody Paraxanthine, the substance that caffeine converts to within the physique and which delivers lots of the advantages of caffeine that customers love, with out the drawbacks. There may be additionally the groundbreaking Clear Muscle HMB Free Acid system, in addition to AlphaTest, one of many top-selling testosterone boosters of all time. There are after all many extra merchandise bought by the model, and a few thrilling improvements in varied phases of growth that MD readers will likely be very desperate to attempt. We at MD are grateful for the connection we have now had with MuscleTech for over 25 years and sit up for working with them shifting ahead as they proceed to convey the newest scientific findings and improvements to market so we are able to all get nearer to trying, feeling and acting at our very best.
‘We actually wished to get again to our bodybuilding roots and market our merchandise to the women and men on the market who’re all about getting large and ripped, and who admire high quality merchandise that assist them obtain their objectives.’ -Scott Welch
