Bikerumor’s father or mother firm modifications its identify and publicizes new funding and acquisitions.
Goodbye, Lola Digital Media — and hi there, AllGear Digital. The company proprietor of a number of outdoor-based websites (together with this one) will get a brand new identify after launching in 2018.
AllGear Digital owns and operates a community of media websites, together with Bikerumor, GearJunkie, Switchback Journey, The Inertia, Explorersweb, iRunFar, and WildSnow.
The identify change follows rapidly behind different main information on the firm. That features $40 million of recent financing led by Bardin Hill Funding Companions and several other acquisitions.
Rebranding the corporate is a part of establishing AllGear Digital as a “main writer” of substances critiques and outside sports activities information, co-founder and CEO Eric Phung mentioned in a information launch.
“Our manufacturers have a wealthy historical past of area experience, best-in-class content material, and unbiased product critiques,” Phung mentioned. “Thousands and thousands of readers belief the AllGear Digital properties for every day information, traits protection, and a pointy eye on the most recent gear.”
Financing, Current Acquisitions
(Picture/AllGear Digital)
AllGear Digital already has plans for its new financing. The corporate will use the cash for “natural development initiatives” and including extra publishers to its portfolio.
“This is a chance for our group to double down and attain vital scale,” Phung mentioned.
In 2022, AllGear Digital’s media acquisitions included two fashionable websites targeted on the outside sports activities trade.
The primary, known as The Inertia, was based in 2010. It reaches thousands and thousands of readers by way of well-known contributors like Kelly Slater, Gerry Lopez, and Rob Machado. There’s additionally WildSnow, based in Colorado by writer and legendary ski-mountaineer Lou Dawson. It has turn into a number one useful resource for backcountry skiers all over the world.
With these additions, AllGear Digital continues diversifying its outdoor-sports web site portfolio. Different on-line manufacturers owned by AllGear Digital embrace Explorersweb (for lovers of journey and science) and iRunFar (for many who can’t get sufficient operating information).
The information launch mentioned that different properties embrace an in-house model studio that makes customized content material for “main manufacturers” and lots of podcasts. The corporate may even be including to its video-production employees in 2023.
All advised, the father or mother firm, with places of work in Denver, Minneapolis, and Los Angeles, has an viewers of greater than 60 million readers.
